Replication Corner

Kursbeschreibung / -kommentar

Marketing is probably one of the most quickly developing sciences with the highest ratio of unsolved problems to researchers. This might be the reason for the relatively low tendency to replicate results of others studies. Nonetheless, as in any other science, replications are one of the building blocks of the structures of knowledge.

Replications are important for not only gaining greater understanding of new and important effects, but also for verifying these effects, proving their coherence and universality, as well as determining their strength and applicability scope. Consequently, the seminar aims to replicate some of the interesting and intriguing studies in the field of marketing.